APT Worlwide Finds MIPTV Participants Seek Out High Definition Programming

PRESS RELEASE
CONTACT: Donna Hardwick
(617) 338-4455, ext. 129
Donna_Hardwick@APTonline.org

BOSTON, Massachusetts (April 9, 2004): APT Worldwide's Vice President of International Sales Joan Cavanagh, returned to the United States this week from MIPTV with renewed energy. APT Worldwide, a returning exhibitor, was flooded with visitors throughout the five-day market in Cannes. Cavanagh noticed an increased interest in the licensing of HD programming, demand for DVD content, rebounding of interactive television and anticipated channel launches.

"Overall, MIP this year had a more 'upward and onward' spirit about it than the markets have had in the last two or three years" reported Cavanagh. "New channel launches, the incredible demand for DVD-friendly content along with more optimistic players all the way around, it seems to me that the business is not only back but back with a healthy vengeance."

Several of APT Worldwide's titles sparked interest among buyers, including Perfect Illusions: Eating Disorders and the Family, a unique and compelling look at how families respond to children with anorexia and bulimia; Cosmic Journey which tells the story of the Voyager space missions to beam back spectacular images from the outer reaches of our galaxy; and Manhood and Violence: Fatal Peril, a new title, which looks at an innovative prison program that teaches violent offenders non-violent ways to respond to provocation.

Many visitors to the APT Worldwide booth were seeking High Definition programming and two titles drew special attention. Smart Travels – Europe with Rudy Maxa, now in its third season, takes viewers on a whirlwind journey of Europe's secret places and best travel finds. The Desert Speaks, also filmed in High Definition, is a fascinating exploration of the people, plants and animals that live in deserts throughout the world.

About APT Worldwide
APT Worldwide, located in Boston, Massachusetts, U.S.A., is a major supplier of non-fiction programming to broadcasters around the world. It is a division of American Public Television, a leading distributor of television programming to public television stations in the United States. For more information, please visit APTWW.org.

About American Public Television
For 42 years, American Public Television (APT) has been a prime source of programming for the nation's public television stations. APT has more than 10,000 hours of available programming including Globe Trekker, Muhammad Ali: Through the Eyes of the World, Rick Steves' Europe, Julia and Jacques Cooking at Home, Ballykissangel, Brian Jacques' Redwall and Sinatra: The Classic Duets . APT is known for identifying innovative programs and developing creative distribution techniques for producers. In more than four decades, it has established a tradition of providing public television stations nationwide with program choices that enable them to strengthen and customize their schedules. Press should contact Donna Hardwick at 617-338-4455 ext. 129 or via email to donna_hardwick@APTonline.org. For more information about APT's programs and services, log on to APTonline.org.