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APT PRESENTATIONS
APT Exchange Programs | |
Below is a list of basic presentation services APT provides for select APT Exchange programs. Fees vary according to the length and requirements of a program. Please call Judy Barlow at 617-338-4455 x138 or Thomas Davison at x160 for quotes on services.
|  Adventure Golf |
PROGRAM MANAGEMENT
Provide consultation with producers regarding distribution to the public television system Advise
on best practices to achieve maximum carriage
Coordinate all in-house services for distribution of the program
Assume responsibility for editorial oversight and adherence to APT funding guidelines
Provide underwriter support letters and referrals to underwriting consultants
Coordinate communications to the public television via the PBS e-mail system
Advise on related merchandise for pledge use, on-air offers, retail, and direct mail distribution
Offer preferred sponsorship opportunities at annual on-site screening (APT Fall Marketplace)
Advise on sponsorships and promotion opportunities at public television industry meetings
Advise on station relations, outreach and public relations services, as wells as provide referrals to consultants
Advise on ancillary distribution opportunities, including international, non-theatrical and
home video
PROGRAMMING SERVICES
Screening and evaluation of submitted program material
Evaluation and approval of funders
Formal presentation and offer of the program to station program managers
Offer materials include program and episode descriptions, rights information, list of funders and
ancillary product information. The formal presentation to programmers is via satellite teleconference or on-site screening and includes a personal introduction and explanation of the program and a 4-6 minute video clip
Review underwriting credits for compliance with ptv guidelines and confirm acceptance
Review product offer tags for compliance with ptv guidelines and confirm acceptance
Review website mentions for compliance with ptv guidelines and confirm acceptance
Screen content of each episode for compliance with ptv guidelines
OPERATIONS SERVICES
Satellite feed of a complete program or episode for programmers to preview
Conduct technical evaluation of broadcast masters and promos
Package masters with ratings bug and APT logo
Duplicate tapes for bicycle tape distribution
Distribute program and promo via satellite feed to the public television system
Distribute HD programs via satellite HD feed
Distribute program and episodic promos to stations via shipments of bicycle tapes
throughout contract period
Provide technical guidance on promo and product offer production
Provide referrals for captioning vendors and post-production facilities
COMMUNICATIONS SERVICES
Create and distribute electronic press kit for station promotional use:
Program Description
Fact sheet
Press release
Episode descriptions when applicable
Photography
Other items as applicable: awards, host biography, guest biographies, etc.
Post EPK to APT website for station, press and viewer use
Include program listing in APT program catalog
Feature program in the APT monthly newsletter
Feature program on APT Web site
Provide link to program Web site from APT Web site
Distribute EPK to TV listings services
Serve as liaison with station publicists for duration of license period
Coordinate with outside publicity and public relations vendors for consumer promotion
Distribute ancillary product information to licensees
STATION SERVICES
Report on station voting results after offer of program.
Provide U.S. Coverage Report based on voting results, indicating amount of country
covered by licensees voting "yes" and "maybe"
Provide access to carriage reporting, viewer demographics and other carriage data for first year of license period
Provide assistance in analyzing carriage and ratings data
ADDITIONAL SERVICES
Suppliers can select additional services from the
expanded portfolio listed below. Prices are quoted by project
ACCOUNT MANAGEMENT
Underwriting solicitation and support
Special event planning (station visits, pledge scheduling)
Identifying and contracting with freelance personnel for specialized producer needs
Consultation on ancillary domestic/international sales, home video marketing, fulfillment and publishing
Event producing services for public television industry or station events
PROGRAMMING SERVICES
Advising on creative and content
COMMUNICATIONS SERVICES
Full press kit including custom design folders, press release writing, photography selection and reproduction
Media relations including appropriate national and major market media
Web site exposure and linkage
STATION RELATIONS SERVICES
Target mail and phone contacts to designated or major markets
Preparation and distribution of pledge materials
Follow-up narratives on program (advertising, pledge, viewer feedback)
OPERATIONS
Production of on-air promos
Creation of program pledge versions
In-depth satellite previews
Captioning coordination
Full technical evaluations
Consulting services
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