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Viewers FAQ

Who is American Public Television? Are you PBS?

The public television community consists of individually owned and operated stations across the country and often a market will have one or maybe more public television stations. Local and regional interests and other factors play a key role in program purchasing and scheduling strategies for individual stations. Each station puts together a schedule that will appeal to the standards of its community. In order to do this, stations seek programming from a number of sources.
For more than 47 years, American Public Television (APT) has been a prime source of programming for the nation’s public television stations. APT identifies innovative programs and creative distribution techniques for producers. In four decades, we have established a tradition of providing public television stations with alternatives to the PBS common carriage that enable them to strengthen and customize their schedules.

How are we different than PBS? PBS is a membership organization and program service based in Alexandria, Virginia. PBS publishes a recommended primetime schedule each month, and most stations adhere to it. However, stations still need to air additional programming during the weekends, in early and late fringe, during fundraising drives and often in primetime. For this additional programming, most public television stations look to American Public Television. APT is not a membership organization. Instead, our business is based on successful program sales.


Is there one place that I can call to purchase the video of a program I've just seen on public television?

One stop shopping would be great, but public television programs come from a variety of sources. If you've seen a program, check out aptonline.org or call Videofinders at 1-800-343-4727. Videofinders has one of the most extensive databases available, and if a video is in print, they will be able to direct you to the right place.

Why can’t my public television station air my favorite old shows again? Why can't I find a video for a program that aired many years ago?

Generally, APT is only given rights to distribute a program to stations for about 3 years. At that time, the rights revert to the producers, who may try to sell it to a commercial channel or distribute it via some other means. Unfortunately, stations are unable to broadcast even the most popular of the older programs without the rights. This also is true of videos. Video distribution is at the discretion of the producer/copyright holder. Also, if your "favorite old show" goes back to the 1970s and '80s, most producers back then weren't thinking about video distribution.


What is digital television?

The picture that viewers currently receive is based on an analog transmission system that is more than 50 years old. In December 1996, the Federal Communications Commission (FCC) approved the U.S. standards for a new era of television called digital television.

In a digital system, images and sounds are captured using the same digital code found in computers. The digital revolution will not only improve the quality of the television picture, but also make possible the over-the-air delivery of several simultaneous services to viewers. This is due primarily to the main benefits of the digital system: high definition television, multicasting in standard definition and data transmission.


What is high definition television (HDTV)?

Digital television will allow stations to broadcast programs in much higher resolution or clarity than standard analog television. This is called high definition television, or HDTV.

Viewers at home will be able to receive high-quality, crystal-clear pictures. These visually stunning pictures, with more than twice the resolution and clarity of standard television, will be displayed in a wide screen format. And because HDTV is digital, audiences will have the benefit of six-channel CD-quality "surround sound."

What is multicasting?

When not transmitting in HDTV, broadcasters will be able to transmit as many as four more channels of standard definition television simultaneously. This is called multicasting. Although multicasting will not match HDTV quality, it will offer a higher quality picture than is available today.


What is enhanced digital television?

Digital broadcasting will offer an entirely new form of programming: enhanced digital television, which is the combination of video, audio, images and text on your television.

For the first time, producers will be able to combine the story-telling power of video and film with the enormous data capacity of a digital television signal. Viewers will be able to simultaneously watch an enhanced television production, and, in the background, receive hundreds of megabytes of additional video, audio, text and images related to the program.


Will viewers be able to watch digital television on their existing sets?

Only if they purchase a digital converter box. DTV information is encoded in a different way from the analog television signal and therefore will require a different kind of receiver. Manufacturers are developing converter boxes that will allow viewers to receive programs broadcast on DTV channels on their analog television sets. However, to experience the full benefits of digital television, including HDTV, viewers will need new digital television sets.


Why are some programs closed-captioned, and others not?

APT requires producers to close-caption all the programs and series we distribute. Industry-wide, however, closed captioning is still a voluntary activity, and is an optional activity for program producers. Programs that have received funding from or CPB (Corporation for Public Broadcasting) must be closed-captioned.


How do I locate/email another public television station?

You can use APT’s Stations Near You service to find call letters and contact info for any other public television station in the country


How are public television programs funded?

Public broadcasting stations are supported in many ways. Support comes from a variety of sources, including (information courtesy of CPB):

  • State and Local Governments
  • Membership Contributions
  • Colleges & Universities
  • Corporate Underwriting
  • Foundations
  • Corporation for Public Broadcasting


    How can I contact the hosts or guests of a show, get more information about a program or make a comment to the producers?

    Please check aptonline.org’s catalog pages for both merchandise and viewer contact information. If you can't find what you're looking for, call APT Viewer Services at 617-338-4455, ext. 202 or e-mail us at Viewer Services [info@aptonline.org] and we'll make sure to pass on your comments and/or questions to the producer. Excerpts reprinted with permission from Connecticut Public Television, WQED/Pittsburgh, KQED/San Francisco, the Corporation for Public Broadcasting, etc.

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