from the film Esther Baby And Me in the "Love" episode of Colorvision

APT secures
Hi Frequency Marketing Inc. for groundbreaking new series COLORVISION

PRESS RELEASE
CONTACT: Donna Hardwick
(617) 338-4455, ext. 129
Donna_Hardwick@aptonline.org

(Boston, MA, February, 2004)

American Public Television has secured
Hi Frequency Marketing Inc. to bolster awareness and participation for the groundbreaking new series, COLORVISION. Hi-Frequency Marketing has already begun to implement traditional and non-traditional marketing strategies which target the 20-40 year old demographic exposing potential new viewers to the program.

Hi Frequency Marketing, Inc. specializes in developing and executing unique and edgy marketing campaigns that utilize under-the-radar approaches, including a street team, online e-teams, guerrilla-style publicity and other methods of connecting directly with today’s media-savvy consumer. Hi Frequency is contracted by record labels, film companies, video game creators, and consumer product companies to create a buzz on the street and tap into a carefully chosen demographic group.

Clients have included Calvin Klien, House of Blues, General Motors, Motorola, MTV, Paramount, Polo, Revlon, Viacom and Yahoo.

Hi Frequency reps will establish a presence for COLORVISION among the target audience by distributing posters, coffee-cup wrappers, postcards, bookmarks and bumper stickers.

The reps will blanket local universities and college campuses and distribute promotional materials, create poster displays and coordinate on campus screenings/viewing parties. Reps will also attend select lifestyle, music, movie, comedy, art and cultural events to alert potential viewers to COLORVISION.

Fourteen markets across the country have already been selected based on confirmed carriage of the series in January, February and March 2004.

About American Public Television
For 41 years, American Public Television (APT) has been a prime source of programming for the nation's public television stations. APT has more than 10,000 hours of available programming including Discovering the Real World of Harry Potter, Globe Trekker, Muhammad Ali: Through the Eyes of the World, Nightly Business Report, Rick Steves' Europe, Julia and Jacques Cooking at Home, Ballykissangel, Brian Jacques' Redwall and The Three Tenors Christmas. APT is known for identifying innovative programs and developing creative distribution techniques for producers. In four decades, it has established a tradition of providing public television stations nationwide with program choices that enable them to strengthen and customize their schedules. Press should contact Donna Hardwick at 617-338-4455 ext. 129 or via email to donna_hardwick@aptonline.org. For more information about APT's programs and services, log on to www.aptonline.org.